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Toxic hair relaxer: African Pride

The African Pride brand was acquired by Godrej Consumer Products in 2016. The company is headquartered in Mumbai, India, but sells hair relaxers in the United States under various brand names, including African Pride.

Even though the brand’s hair relaxers are enriched with herbal oil extracts, African shea butter, and olive oil, they also contain chemicals to break down the chemical bonds in the hair, changing its structure. These chemicals detected in hair relaxers are known as endocrine disruptors and are carcinogens:

Hair relaxer manufacturer sued by consumers

African American women have naturally coily or curly hair. Therefore, cosmetics companies market their hair straightening products toward young girls and women of this ethnicity. The following are some of the African Pride hair relaxer products:

  • Olive Miracle Strengthening Treatment
  • Olive Miracle No-Lye Relaxer Regular
  • Olive Miracle No-Lye Relaxer Super
  • Olive Miracle No-Lye Relaxer Regular 1 Touch Up
  • Olive Miracle No-Lye Relaxer Super 1 Touch Up
  • Olive Miracle No-Lye Relaxer Regular 8 Touch Up
  • Olive Miracle No-Lye Relaxer Super 8 Touch Up
  • Olive Miracle No-Lye Relaxer Quad Sachet Regular
  • Olive Miracle No-Lye Relaxer Quad Sachet Super

The company also sells hair relaxers for children, which is a cause for concern, as those who start using hair relaxers at a young age have a high risk of developing hormone-sensitive cancers later in life.

Godrej Consumer Products was sued by women who claimed that the African Pride hair relaxer products contain endocrine disruptors that accumulate in the body, disturb the normal functioning of the endocrine system and lead to life-threatening diseases such as:

Contact our team of experts to help you file a toxic hair relaxer claim

Godrej Consumer Products manufacture multiple hair relaxers; if you have been using African Pride hair relaxers and struggle with uterine or ovarian cancer, you might be entitled to financial compensation. You can also fill out our free case evaluation form and a member of our team will reach out to you within two hours.

We know that dealing with cancer is overwhelming. Therefore we offer free case evaluations to ease the legal process for you. We can evaluate your case in 10 minutes over the phone to determine whether you meet the eligibility requirements for a toxic hair relaxer claim.

If we find causation evidence linking chemicals in hair relaxers to your uterine cancer or ovarian cancer diagnosis, you may have a strong claim for eventually obtaining a settlement payout.

Free case evaluation

10 Minutes Over the Phone

*No fees unless compensation is obtained